Facebook grabbed the headlines again last week when it revealed ‘The Facebook Journalism Project’- marking its attempt to establish strong ties between Facebook and the news industry.

Today’s Chart of the Day illustrates why it makes absolute sense for Facebook to affirm its commitment to journalism. Just take a look at the top 5 self-reported behaviors taking place on the platform and reading news stories and articles both feature here – with over half of Facebookers reporting to have read each of these in the past month.

Throw in the fact that keeping up with news is one of the most important motivations for using social media, and that Facebook’s user-base are averaging around 50 minutes each day reading online press, and there’s little wonder why consolidating its position as a go-to for news updates is so crucial for Facebook.

50% of Facebookers Reading News Articles on NetworkExplore data in PRO Platform Get the Free GWI Social Q4 2016 Summary Report


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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