One of the most important topics covered in GWI’s new Social Media Engagement report is how often networkers are using each platform (get a free summary of this report here)

Facebook emerges as the clear winner for this metric; exactly half of its active users say they access the service more than once a day, with a further quarter saying they use it daily.

Facebook’s success at making its platform integral to its users’ online lives is obvious when we look at usage frequency among active users on other platforms. On YouTube, Twitter, Instagram and Google+, just 25-28% are accessing multiple times a day – half the figure that Facebook posts.

On some of the smaller networks, meanwhile, it’s just 15% or so of active users who are accessing multiple times a day. In fact, almost half of Tumblr’s and Pinterest’s active users say they use the platforms less than once a week.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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