To mark the 10th anniversary of Google’s IPO, our post today looks at the percentages who are visiting Google’s mobile website or using its app each month.

At a global level, an impressive 50% of internet users aged 16-64 are now engaging with the search giant on mobile. But this headline total can mask even stronger levels of engagement at a national level, with the figure reaching its highest in Malaysia (69%).

If we then extend this to look at total reach across all of the major internet major devices (PCs, laptops, mobiles and tablets), it’s clear why Google has so much to celebrate: a mighty 85% of global internet users are visiting the search engine in some form each month, peaking at 97% in Argentina.

Ten years after its IPO, then, Google really can claim to be ubiquitous.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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