Today’s post continues our preview of the new GWI Teens report (download a free summary here).

Analyzing the most visited types of website among 16-19 year-olds shows that search engines top the list – something which also holds true for internet users more generally.

Nevertheless, there are several obvious differences between the behaviors of the two groups. Teens are more likely to visit video-sharing sites, streaming services, photo-sharing platforms and Q&A services.

In contrast, they are less engaged than others with retail sites and mapping services – giving yet more evidence for the significance of content to the teen audience.


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Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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