54% of daily media time spent online

For our first post this week, we take a look at how people typically spend their media time each day.

Globally, online now accounts for more than half of our daily media consumption – with internet users aged 16-64 reporting that, on average, they’re spending just over six hours per day on activities like social networking, blogging and online TV/radio/print press.

Nevertheless, the enduring importance of traditional TV is abundantly clear; it’s still the single biggest media activity, accounting for 2.58 hours (and nearly a quarter of the total time we spend on media).

For further detail and analysis on this topic – as well as figures across age groups and between countries – check out our Digital vs Traditional Media Consumption report, out this week.