For our first post this week, we take a look at how people typically spend their media time each day.

Globally, online now accounts for more than half of our daily media consumption – with internet users aged 16-64 reporting that, on average, they’re spending just over six hours per day on activities like social networking, blogging and online TV/radio/print press.

Nevertheless, the enduring importance of traditional TV is abundantly clear; it’s still the single biggest media activity, accounting for 2.58 hours (and nearly a quarter of the total time we spend on media).

For further detail and analysis on this topic – as well as figures across age groups and between countries – check out our Digital vs Traditional Media Consumption report, out this week.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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