GWI’s research shows that 49% of digital consumers say they have visited job and recruitment sites in the last month, with decent figures seen across both unemployed and employed internet users.
Indeed, when it comes to the 25-34 age group, 58% in total are visiting these sites monthly but there is only a 4 percentage-point difference between the rates seen for employed and unemployed consumers.
These high figures highlight why many social media sites, not just LinkedIn, are bulking out their recruitment and business functionalities. A way of connecting workers in a business, as well as job-seekers and entrepreneurs, it is a relevant area of interest, regardless of employment status.