Our final post this week concludes our preview of the new GWI Commerce report (download a free summary here) to look at the popularity of online review writing.

Overall, 59% of global internet users aged 16-64 say that they have done this in the last month.

Although there’s little difference by gender, other demographic factors have a much stronger impact. Those in the top income quartile (69%) are more active than those in the lower one (56%), for example, just as 16-44s are much more likely to be posting reviews than 55-64s.

Regionally, APAC is in the lead (65%) with the Americas trailing a little behind (48% in North America and 46% in Latin America).


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Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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