59% of internet users are writing product reviews

Our final post this week concludes our preview of the new GWI Commerce report (download a free summary here) to look at the popularity of online review writing.

Overall, 59% of global internet users aged 16-64 say that they have done this in the last month.

Although there’s little difference by gender, other demographic factors have a much stronger impact. Those in the top income quartile (69%) are more active than those in the lower one (56%), for example, just as 16-44s are much more likely to be posting reviews than 55-64s.

Regionally, APAC is in the lead (65%) with the Americas trailing a little behind (48% in North America and 46% in Latin America).