With Facebook announcing positive Q4 earnings results yesterday, Thursday’s Chart of the Day looks at the potential impact for Zuckerberg and Co.’s latest initiative – the new Sports Stadium feature.
An impressive 85% of Facebook’s user base are already second-screening. What’s more, mobile is the most popular device for this activity, retaining a 19-point lead over second-placed laptops and a 37-point lead over tablets.
And with 1 in 2 Facebookers saying they watch the FIFA World Cup on TV and 4 in 10 watching the Summer Olympics, to take only two examples, it’s easy to see why this new conversation hub for sports fans could provide further growth in engagement by making the network one of the go-to places for online sports chatter.
