News circulated last week that Snapchat’s parent company (recently renamed Snap Inc.) was gearing for a flotation that could value the five-year old app at a hefty $25bn.

It’s the demographics of Snapchat which remain key to this, with the service boasting one of the youngest user bases tracked by GWI. Among Millennials in particular, it’s 45% who have a Snapchat account, rising to almost 6 in 10 in North America. It has notable reach in the Middle East and Latin America, too.

With its serious foothold among this trend-setting demographic, it could soon become one of the most valuable unicorns out there.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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