GWI’s research shows that practically all internet users are now watching video clips online on a monthly basis. But as our final Chart of the Day this week also makes clear, the majority of these viewers are not just passively engaging with online video content.

In fact, it’s now 6 in 10 online adults who are uploading or sharing videos online, giving some context to the vast amount of user-generated content available online and to the potential organic reach of online videos.

The rise of YouTube, the continuing spread of 4G coverage and the increasing focus of major social networks on video functionality are major contributors to this trend. And with 30% of video sharers watching branded videos, there’s a clear opportunity for brands to take advantage of this this engaged audience.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.