For this week’s final blog post, we examine data from our new trend report on Location-Based Dating Apps.

GWI’s research show that the numbers visiting dating sites have flat-lined over the past two years. In this context, the rise of location-based dating apps has been seen as a shot in the arm for the industry.

But dating apps still have some way to go: only 6% of internet users are currently accessing them monthly.

It’s perhaps no surprise that 16-34s are the most enthusiastic users of location-based dating apps, making up two thirds of their audience. Users are also overwhelmingly urban (with three quarters living in cities) while, in terms of gender, there’s a clear skew towards males (who account for 60% of the audience).

To explore this topic in more detail, please download our new trend report from the Insight Store.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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