Instagram has become a key platform for fashion brands’ social campaigns and today we look at one example – GAP in the USA – to highlight why this makes absolute sense.

The reach of Instagram among fast-fashion buyers in the USA is now considerable – 62% of US GAP Buyers are Instagramming (79% ahead of the US average), making this one of the most popular social platforms among this audience, behind only Facebook and YouTube.

And considering social networks are now the joint-second most important product research channel for this audience – being level with product reviews and behind search – the potential for influencing the purchasing decisions of GAP buyers via Instagram is apparent.

Over 60% of US GAP Buyers are InstagrammingExplore data in PRO PlatformGet the Free GWI Social Q1 2017 Summary Report


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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