Instagram has become a key platform for fashion brands’ social campaigns and today we look at one example – GAP in the USA – to highlight why this makes absolute sense.
The reach of Instagram among fast-fashion buyers in the USA is now considerable – 62% of US GAP Buyers are Instagramming (79% ahead of the US average), making this one of the most popular social platforms among this audience, behind only Facebook and YouTube.
And considering social networks are now the joint-second most important product research channel for this audience – being level with product reviews and behind search – the potential for influencing the purchasing decisions of GAP buyers via Instagram is apparent.
