As we reported last week, tablet ownership rates are falling but as today’s Chart shows, those digital consumers who are using tablets are often sharing them with one or more people.
In fact, it’s 60% of this group who share their tablet with at least one other person. And considering 4 in 10 are sharing with 2 or more other users (rising to half among parents), it’s clear that consumers view these tablets as household devices, more akin to TVs or desktop PCs than smartphones.
The ‘secondary’ nature of these devices is confirmed by our research into device importance, with only 8% of tablet users saying their tablet is their most important device for getting online. In contrast, over half say their most important device is their smartphone.
To get more insights on digital consumers’ usage of tablets, and a range of other devices, get a free copy of our new GWI Device report here.