To mark the launch of our latest market reports on Australia, Canada, Indonesia and Mexico – now available to download through the GWI Insight Store – here we take a look at the second-screening trend among Australian internet users.

Overall, a sizable two thirds say that they have used an additional device while watching television – not as high as in some other countries, but still showing just how mainstream this behavior has become.

In terms of devices, laptops are still the favorite multi-screening tool. However, mobiles and tablets are enjoying rapid rises, now being used by around a third and a fifth respectively. And this is very much in line with the global second-screening trend: from market to market, mobiles and tablets are rising.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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