To mark the release of our new GWI Commerce report tomorrow, our first post this week looks at the numbers who are buying products online.
At a global level, exactly two thirds of internet users report having done this within the last month – illustrating the truly worldwide reach that the activity now has.
This figure is subject to regional variation, however. Online commerce remains most developed in APAC (70%) but is still somewhat less common in the Middle East & Africa (46%).
Nationally, China remains the e-commerce powerhouse; an impressive 82% of online Chinese adults aged 16-64 bought a product last month – putting it 10% ahead of Germany and the UK in second and third place respectively.