To mark the release of our new GWI Commerce report tomorrow, our first post this week looks at the numbers who are buying products online.

At a global level, exactly two thirds of internet users report having done this within the last month – illustrating the truly worldwide reach that the activity now has.

This figure is subject to regional variation, however. Online commerce remains most developed in APAC (70%) but is still somewhat less common in the Middle East & Africa (46%).

Nationally, China remains the e-commerce powerhouse; an impressive 82% of online Chinese adults aged 16-64 bought a product last month – putting it 10% ahead of Germany and the UK in second and third place respectively.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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