For our first post this week, we take a look at attitudes towards the World Cup.

As a sign of just how big the event’s reach will be, some 68% of internet users aged 16-64 say they plan to watch at least some matches.

Just as significantly, nearly a quarter (24%) of people claim they will catch as many matches live as possible – confirming the continuing importance of real-time consumption when it comes to sporting and other “event” TV content.


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Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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