For our first post this week, we take a look at attitudes towards the World Cup.
As a sign of just how big the event’s reach will be, some 68% of internet users aged 16-64 say they plan to watch at least some matches.
Just as significantly, nearly a quarter (24%) of people claim they will catch as many matches live as possible – confirming the continuing importance of real-time consumption when it comes to sporting and other “event” TV content.
