To mark the release of our new Generations report tomorrow, here we take a look at second-screen behaviors among Millennials, Gen X and Boomers.

Overall, a mighty 91% of Millennials say they’ve dual-screened while watching television – placing them just ahead of Gen X (85%) and someway in front of the Boomers (69%).

Millennials are particularly fond of mobiles for this activity: over two thirds are using this device to second-screen, compared to about half in Gen X and just a quarter of the Baby Boomers.

However, Generation X’s affinity for tablets is once more in evidence here: they are the most likely of all to use them as a dual-screening device.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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