With Facebook’s annual F8 conference beginning, today we look at one of the company’s key strengths – the willingness of social media users to engage with the full range of complementary platforms that Facebook owns.

To take a particular example, it’s now close to 70% of WhatsApp users who say they also use Facebook Messenger regularly. European WhatsAppers may lag behind slightly for this multi-app usage but in LatAm, it’s almost 80% of WhatsAppers who are using Facebook’s other messaging app.

Facebook may be experimenting with ways to monetize WhatsApp but these figures show that there is the clear potential for Facebook to retain the stripped-down messaging focus of WhatsApp while engaging WhatsAppers with commerce integrations on Facebook Messenger.

7 in 10 WhatsAppers also Using Facebook MessengerExplore data in PRO PlatformGet the Free GWI Social Q1 2017 Summary Report


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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