Recently, GlobalWebIndex spent some time playing with the Explorer Edition of Google Glass – check out our review here.

Currently priced at $1,500 in the US and £1,000 in the UK, Google Glass remains an expensive purchase for even the keenest of tech fans. But with the upcoming Consumer Edition widely expected to carry a (much) lower price-tag, which groups are the most interested in engaging with wearable tech (defined here as a smart watch, a smart wristband or Google Glass)?

At a global level, an impressive 64% of internet users aged 16-64 say that they’ve used a piece of wearable tech already or are keen to do so in the future. But this can rise much higher among certain segments – with men (69%) having a notable lead over women (56%) and 16-24s (71%) outscoring all of the other age brackets.

Interestingly, though, interest is relatively equal by income. Sure, the top quartile (71%) is slightly ahead of the lowest one (63%), but a much cheaper Consumer Edition of Google Glass will enter a marketplace in which audiences of all income backgrounds are potential customers.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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