Drawing on more data from our new GWI Social report (you can download a free summary here), today we look at engagement levels on the top 20 global platforms.

Outside of China, it’s clear that Facebook is still in pole position. Just over 80% of online adults aged 16-64 say that they have an account on Facebook, while close to 50% say that they actively use the service each month. That gives it an impressive global reach and offers a warning against accepting any headlines which claim its relevance has diminished.

Three platforms compete for second position behind Facebook: Google+, YouTube and Twitter. Google+ has been performing especially well in emerging internet markets and has seen a 10% increase in account members over the last year.

YouTube tends to take second place in mature internet markets and is posting especially strong figures for mobile engagement.

And Twitter, which overtakes Facebook to claim first place in Japan, has seen a 7% increase in account members in the last twelve months.

Despite the social networking landscape having grown much more competitive, it’s these four networks which still dominate proceedings.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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