This week GlobalWebIndex launches its new Audience Report on Millennials – exploring the digital behaviors and attitudes of this coveted demographic (you can download a free summary here).

Today’s blog post focuses on one of the report’s key topics: the explosion of mobiles among Millennials. More than 80% of 17-31 year olds now own a smartphone, with social networking being the top mobile internet activity (more than half accessed social media via their phone last month).

The success that Instagram and other photo-based networks have had on mobile is reflected in the number of Millennials who are uploading photos online using their smartphone – 46% do each month.

So too are video clips finding a natural home on mobiles: almost half of Millennials watch them on a monthly basis. YouTube is gaining much of this traffic, having grown its mobile audience significantly over the last few years.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.