As our first Chart of the Day this week shows, it’s now 91% of internet users aged 16-64 who own a smartphone – a number which has risen by around 10 percentage points compared to the same time a year ago.

Nevertheless, there are still important regional variations to note here. While most of the global leaders for smartphone adoption are found in APAC (with figures topping the 95% mark in places like Hong Kong, Singapore and China), they still lag slightly behind among the older online populations of North America (82%) and Europe (86%) – both of these being regions where online adults still remain much more wedded to their PCs and laptops.

In fact, age remains a key determiner over the likelihood of having a smartphone; while over 9 in 10 have one among the 16-44 age groups, that drops to about 8 in 10 for 45-54s and then to just over 7 in 10 for 55-64s.

Even so, that smartphones are now so ubiquitous among pretty much every region and demographic group is arguably the most important story here.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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