For this week’s final Chart of the Day, we draw on more data from our new GWI Social report (download a free summary here) to look at multi-networking behaviors among Twitter and YouTube users.

Although many still like to segment people as users of Facebook or Twitter or other services, the reality is that most digital consumers are now active across a wide range of platforms.

If we take Twitter users as an example, some 93% have an account on Facebook and over three quarters are members of YouTube or Google+. Similarly, look at YouTube users and about half of them are active on LinkedIn, while over 4 in 10 are using Instagram or Pinterest.

Cleary, then, we need to divorce ourselves from the idea that the rise of one platform automatically means the decline of another. Most people are using multiple networks – and it’s a trend which will only get more pronounced as messaging apps continue to grow in popularity.

Want to see more of the latest social networking trends? Clients can access the full version of GWI Social here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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