With the start of the FIFA World Cup now imminent, our posts this week drill down into the behaviors and attitudes of those who say they’ll be tuning into watch the tournament.

Today we focus on second-screening – an activity which is absolutely prolific among “Real-Time Fans” (those who say they’ll watch as many matches live as possible).

Overall, an impressive 91% of this audience say that they’ve dual-screened while watching TV (compared to 80% among those who say they’re not interested in the World Cup).

If we look at this by device, it’s clear why so much online noise is likely to be made during World Cup matches: mobiles are by far the most popular second-screening device, used by nearly two thirds of those who’ll be watching games as they happen.

Look out for our special Audience report dedicated to World Cup Fans, released tomorrow.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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