Despite headlines continuing to proclaim the faltering popularity of social networking, this week’s final Chart of the Day shows that it remains a widely popular activity.An average of 1.89 hours is spent social networking each day and, globally, a significant 93% of online adults have at least one social media account.

Engagement is relatively consistent across the income groups and by gender. It’s age-related patterns that are highly relevant here, though. An impressive 95% of 16-34s have at least one social media account but this figure drops directly in line with age. In particular, the oldest group falls 13-points behind the youngest, though it’s still a considerable 82% of these online 55-64s who have an account on a social network.

Finding an internet user who doesn’t have a social media account is a rare thing indeed.


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Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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