Previewing more data from our brand new Generations infographic (available for clients to download here), today we check up on how YouTube is faring among Millennials, Gen X and Baby Boomers.

Facebook might be the number one platform for all the generations when it comes to membership, but for visitation rates it’s YouTube which leapfrogs into top position (the result of many YouTube visitors either not being logged into their accounts, or not being members in the first place). As many as 93% of Millennials are visiting or using the video-sharing service each month and, although age has a clear impact on engagement, it’s still an impressive 72% of Boomers who are doing the same.

Of course, the two services offer very different user experiences and campaign possibilities, but it’s certainly worth noting that the reach offered by both of them is broadly comparable across each of the key generational groups.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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