To mark Social Media Week as well as the release of our latest GWI Social report (download a free summary here), this week’s first Chart of the Day takes stock of the sheer reach that social networks now offer.

Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last month. In short, almost every internet user can now be reached via this medium, with the figure at almost 100% in some fast-growth markets.

There’s little difference by gender or income here but, as we might expect, there is an age-based correlation to be seen: the younger someone is, the more likely they are to be visiting networks. Even so, arguably the most important takeaway here is the high figures seen across all age groups.

Clients can download the full version of our new GWI Social report here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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