For our final post this week, we take a look at engagement with the burgeoning “pay-as-you-go” society.

As our new Q1 2014 data shows, just over 15% of global internet users aged 16-64 say that they have used a pay-as-you-go gym or an on-demand vehicle rental service such as Zipcar.

But perhaps more significantly, around a third say that they haven’t yet used them but would be interested in doing so in the future – showing how just willing people are becoming to abandon traditional payment models in favor of those that charge them only for their actual usage.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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