As the release of our upcoming Affluent Consumers audience report draws nearer, today we kick off a short series highlighting some of its key themes. We begin with the need for brands to build personal connections to maximize marketing potential.
This is a highly brand-engaged group – Affluent Consumers over-index for all of our brand-related actions online. Most apparent is the value they attach to having a say in their favorite products, and their willingness to communicate these demands via convenient channels like messaging apps and live-chat boxes.
This goes to show the need for brands to make these consumers feel valued and listened to. Importantly, this personal touch evidently feeds directly into their willingness to advocate their favorite brands to others.