For our midweek chart we take a look at how TV consumption behaviors are changing in the leading market for TV consumption – the USA.

With Netflix now a household name for most US digital consumers (and as many as 6 in 10 being monthly users), there’s little wonder that this market has become one of the leading consumers of online TV. What’s more, look at the year-on-year patterns and online TV is continually gaining traction: US internet users are devoting over half an hour longer to this than they were back in 2012.

But we’re not necessarily seeing a clear-cut shift from traditional to online formats. Linear TV might have seen a gentle decline since 2012, but the USA remains the leading consumer of broadcast TV and it will be some time until we see online TV become a serious challenger.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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