Following yesterday’s post on the rise of Android, today we look at the countries where iOS posts its best figures.

As our chart makes clear, Apple’s operating system retains strongholds in several mature internet nations – being used by more than 40% of the mobile audience in markets like Australia, the US and Canada.

In contrast, Android enjoys its greatest penetration levels in fast-growth countries – reaching an impressive 81% in South Korea but exceeding the three quarters mark in Spain, Taiwan and China too.

Download a free summary of the GWI Device report here for further detail and insights on this subject.


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Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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