According to research in our latest GWI Social report (you can download a free summary here), Tumblr is the social platform with the highest share of 16-24s among its user base.

If we look at the top 10 global platforms outside of China, Tumblr can boast that 47% of its active members aged 16-64 are drawn from the youngest demographic. Instagram and YouTube also have particularly young profiles: they are the only other platforms where the greatest share of users come from the 16-24 group.

In contrast, Facebook now has the second-oldest user base – behind only LinkedIn. Just 26% of its active users are aged 16-24, with 25-34s (many of whom started using Facebook years ago) forming the biggest group.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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