Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric.

Yet while German automotive brands dominate the top 5 when it comes to being associated with quality, Asian brands shows strongly when we ask Car Owners about which names they think are value for money. 40% or more think that Toyota, Hyundai and Honda are value for money, while Ford also posts a figure of 40% here.

In contrast, Car Owners have a much more mixed view when it comes to reliability. Toyota tops the list on 44%, with Honda second, but two German brands are found in the top 5, alongside Ford.

Audi Top Brand for Quality Among Car Owners Explore data in PRO PlatformDownload Commerce Q1 2017


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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