The news that Samsung will post its first quarterly profit in two years came with a caveat: this jump in revenue has not been driven by the firm’s mobile division.

However, as Thursday’s Chart of the Day shows, Samsung can claim to have more mobile users among the global internet population than any of its competitors. 1 in 3 online adults say they own a Samsung phone, with rates reaching over 50% in its home market of South Korea.

These figures place it well ahead of its closest rival (the iPhone, on 21% globally) but Samsung has always struggled to produce the type of profitable handset that has long been Apple’s trump card.

This situation could change, however. Currently, 13% of Samsung owners have a S4, while 12% own an S5 and 5% have upgraded to an S6. If Samsung can convince more users to switch to these high-end phones, it may be able to turn its impressive market share into impressive profits.

For more insight into the smartphone markets, download our GWI Device report (either the free summary or full client version).


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.