With the launch of the iPhone 7 yesterday, Apple will be hoping to repeat the success of the iPhone 6. And as today’s Chart of the Day shows, although it will be a challenge to match the achievement of the 6 models, there is a large base of existing iPhone owners who are primed to upgrade.

The impact of the iPhone 6 and 6s shines through here. Already, 16% of iPhone owners are using a 6, while 13% have a 6s, putting these models in second and third position, respectively. Considering the increased cost of the Plus models, the fact that 9% of iPhone owners have a 6Plus and 7% have purchased a 6s Plus is good news for Apple’s bottom line.

But among the quarter of internet users globally who own an iPhone, it’s the 5s that is the most popular model and it’s still 1 in 10 iPhone owners who are using a 4s. It’s these iPhone owners that Apple will be hoping are ready to upgrade to the new 7 model.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.