With the recent launch of the iPad Air and iPad Mini with Retina display, it is a key time to establish how the iPad has done to date. Today’s chart looks at the percentage of key demographics globally that currently use iOS on their tablet device. The results reveal the skew you would expect, with highly educated, high earners, aged 25-34 leading the way. The question is, can the new models continue to drive adoption or replacement among these users?

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.