Last week, Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook Rooms – is no Secret or Whisper. The mobile-only platform allows users to discuss topics in specialized, private forums (or ‘Rooms) under pseudonyms.

Facebook’s decision to provide a platform for pseudonymous discussions might represent a break from its previous policy but is very much in line with current attitudes and behaviors among digital consumers. It’s certainly telling that more than 50% of internet users say that one of their motivations for getting online is to take on a different personality.

And while Rooms may seem like a throwback concept, it’s worth noting that more than 40% of internet users are still writing on forums or message boards each month.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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