While Facebook has long been the dominant name within social networking in terms of both membership and active usage, it scores a further victory over its key rivals when we look at usage frequency among MAUs (monthly active users).

Over 80% of Facebookers are logging in to the network at least once a day, with half of its active users checking the platform even more frequently. Compare this to competitors like Twitter and Instagram, where about 30% of users are logging in daily, and the difference in engagement is clear to see.

The gaps become bigger still when we turn to some of the smaller networks like Tumblr and Pinterest; here, it’s just 10-20% who are checking in more than once a day. So, it’s not just that Facebook has the biggest audience. It’s also that it retains the most engaged one.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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