Our final Chart of the Day this week confirms just how engaged Facebookers are with social media – with the average user now devoting around 2 hours 20 minutes to networking and messaging every day.

What’s more, this is a metric which continues to rise on a year-on-year basis; while back in 2012 they were spending under 2 hours on social media, fast-forward to 2016 and this has risen by 20 minutes.

The impact of multi-networking and rising levels of mobile usage are undoubtedly having an impact here, as is the fact that so many online activities are continuing to migrate towards social networks and messaging apps – from watching videos and sports events right through to browsing products and interacting with brands in real-time.

Facebookers Spend 2 Hours+ on Social Media DailyBlog-PRO-Buttons-friday (1).png Get the Free GWI Social Q4 2016 Summary Report


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.