As explored in our new GWI Commerce report (a free summary of which can be downloaded here), free delivery is the most effective online purchase driver. Of the 15 different options tracked by GWI, it’s this measure which scores the highest response globally – with 4 in 10 internet users saying it makes them more likely to purchase something online.

The power of free delivery is far from even across regions, though. It exerts its biggest impact in Europe and North America but is less important in a market like China (where internet users instead place the highest premium on customer reviews and feedback).

As our midweek post demonstrates, other important global motivators include financial rewards such as coupons or discounts (35%), customer reviews (34%) and loyalty points (29%). For reviews, though, there’s a clear disconnect between supply and demand; from market to market, there are more people writing reviews than actively looking for them.

mm
mm

Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.

laptop