As millions of online shoppers in Asia take advantage of today’s Singles’ Day sales, our final chart this week looks at the importance of offering free delivery – something which consistently comes top of the list of online purchase drivers in pretty much every market and every demographic.

Globally, free delivery has a 20+ percentage-point lead over the next most important online purchase driver tracked by GWI (quick and easy checkout processes). North Americans are particularly enthused by it, but even where the figures are lowest – in APAC – it’s still 58% of digital consumers who say the offer of free delivery would make them more likely to buy online.

While offering free delivery may be a costly initiative for retailers, it’s clear that it is an essential strategy for convincing consumers to hit the purchase button.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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