To begin a short series of charts this week comparing our youngest generations – Gen Z and Millennials – today’s Chart looks at how long these generations are spending online on their mobiles vs. PCs/laptops/tablets.

With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52% of their daily online time – with an average of 4 hours and 10 minutes spent connected via this device. This generation were the first to pass the tipping point, now spending longer each day online via their mobiles than all other devices combined.

In contrast, Millennials continue to be more likely to reach for more ‘traditional’ devices for their online behaviors, spending just over 4 hours daily online via PCs/laptops/tablets – 15 minutes more than they spend on mobiles. But as more and more online behaviors migrate to smartphones, it’s unlikely to be too long before this next generation pass the mobile tipping point too.

For more detail on the digital lives of Gen Z, download this free summary version of our Generation Z audience report (clients can access the full report here).

Gen Z Now Spend Over 4 Hours Daily Online via Mobile Explore data in PRO PlatformDownload Device Q1 2017

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.