GlobalWebIndex is blogging live from LeWeb Paris – the biggest tech event in Europe. We had the pleasure of presenting our latest metric, the Social Engagement Benchmark, to industry leaders from around the world.
GlobalWebIndex @ Le Web in Paris – Exploring Consumer Social Engagement from GlobalWebIndex
Key takeways:
- Huge global opportunity – no single strategy and no market should be excluded
- Increasingly emerging “fast growth” internet markets will define the landscape
- Elements can be globalised, but local rules
- Now think about target audience