GlobalWebIndex is blogging live from LeWeb Paris – the biggest tech event in Europe. We had the pleasure of presenting our latest metric, the Social Engagement Benchmark, to industry leaders from around the world.

GlobalWebIndex @ Le Web in Paris – Exploring Consumer Social Engagement from GlobalWebIndex

Key takeways:

  • Huge global opportunity – no single strategy and no market should be excluded
  • Increasingly emerging “fast growth” internet markets will define the landscape
  • Elements can be globalised, but local rules
  • Now think about target audience

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