GWI.7 is about to be released and below you will find a re-cap of updated delivery timelines, upcoming analysis platform updates and customisation options;

Download the GWI.7 Preview Report

Amended timeline: Quarterly delivery

  • We have made an adjustment in our research delivery timeline to better future proof our research process delivering quarterly data
  • This was primarily driven by the growing length of time it takes to field in a growing number of markets. We are no longer able to pin the data collection to a specific month. For example Q2 data was instigated in February and fielded across April, May and closed in June.
  • We will now deliver a data set for Q3 and Q4 for the remainder of 2012
  • This is also great news for clients who are running re-contacts and or integrating tracking

Analysis Platform Update:

  • We are scheduled to release a new “Express View” which has a number of predefined reports which can be populated with pre-existing audiences across mobile, demographic, social etc
  • We have also removed the tabs that allowed you to add in question 2, 3 and 4. This was based on client experience demonstrating that they added complexity to the process, without much user benefit

Growing customisation:

  • We are delivering a growing number of re-contact studies for clients, linking custom data to our core data set.
  • These have been a mix of quantitative studies, online focus groups and one-to-one interviews.
  • Re-contacts provide ability to cross-reference your respondents answer options to the entire GWI data set. This presents a unique and cost effective solution whereby short ad-hoc studies present the ability to deliver detailed demographic & psychographic segmentation together with attitudinal and behavioural data across 31 countries.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.