For our first post this week, we preview data from our new Pinterest Infographic – taking a look at the demographics, interests and behaviors of its users.

While Pinterest remains a niche platform overall (about a fifth of internet users outside of China have an account), it continues to enjoy its best engagement rates in the US. In fact, a third of its total user base comes from America.

In terms of demographics, women have a lead over men and there’s a heavy skew towards the youngest age groups: two thirds of its active users are aged 16-34.

Pinterest’s audience also gives yet more evidence that the Multi-Networking trend is flourishing. Practically all Pinterest users also have a Facebook account, while four in five are on Twitter and three in five are members of Instagram.

The full version of our Pinterest infographic can be downloaded from our Insight Store, here.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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