Recently, BuzzFeed announced that the majority of its visitors are accessing via mobile and that the traffic it receives from social networks is five times higher than that coming from search engines.

These trends are reflected very clearly in GWI’s data. An impressive 96% of those who say they’ve visited BuzzFeed in the last month are accessing the internet via a mobile – putting this device very slightly ahead of PCs/laptops (95%). Tablets are also extremely popular (79%).

But look at the devices that this audience is using to visit BuzzFeed specifically and the importance of mobiles is abundantly clear: while 50% of the site’s visitors said they used a mobile (with a similar proportion having visited via a tablet), just a third connected via a PC or laptop.

BuzzFeeders are highly active in the world of social, too. Half claim that they are actively using Facebook each month, with 4 in 10 using Twitter and a third using Google+. But where BuzzFeed visitors over-index notably is their activity on smaller social networks: a quarter are active on Instagram or Tumblr, while a third are using Pinterest at least once a month.

You can find out more about the profile and behaviors of BuzzFeeders from our BuzzFeed Visitors Infographic, available at our Insight Store here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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