Continuing our special preview of a new GWI Core question on smart devices (to be released later this year), our final Chart of the Day this week examines how interest in these new products differs across the age groups in the UK.

Although it would be easy to assume that this range of new smart devices would naturally appeal to the youngest, most digitally-engaged, audiences, in fact it’s 25-34s who are most likely to own smart home utility products. The utility of these devices to families and household management is surely a crucial factor here.

Elsewhere, it’s 25-34s who are most likely to own or be interested in using smart speaker music systems, such as Sonos, while 16-24s are notable for being significantly more interested in smart health devices (such a fitness bands and sleep monitors) than other age groups. While they are about as likely to currently own one of these devices, 44% of UK 16-24s say they’d like to use these devices in the future, vs. 36% of 26-34s and only 20% of 55-64s.

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Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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