There is a myriad of sources that influence the purchase decisions of B2B buyers but when we ask this group to identify their single most influential purchase driver, it’s industry websites that come out on top.

In fact, it’s still the more ‘traditional’ sources of information that are the most influential on the purchasing decisions of B2B buyers, with news stories and traditional advertising (on TV, in newspapers etc.) completing the top 3 here.

But that’s not to say that digital channels are not having an impact on B2B buyers’ purchasing decisions. Conversations with company reps via social media are rated as equally important to sales presentations, for example.

Industry Websites Most Influential for B2B BuyersExplore data in PRO PlatformDownload the online


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.