Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And as our mid-week Chart of the Day shows, the platform shows no signs of slowing down in 2016.

According to our newest wave of research, Instagram’s audience has continued to expand rapidly this year – with the percentage of internet users outside of China having an account on the network jumping by over 10 percentage points compared to late 2015. This means Instagram can now boast a reach of almost 50% – a marked and substantial increase on the 17% seen back in Q2 2013.

Instagram’s continued success is testament to the appeal of more specialized networks and means it’s now extremely close to entering the top tier of major platforms.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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