Following yesterday’s post – which looked at overall levels of interest in using Airbnb-style services – today we analyze current levels of engagement by region.

Globally, 14% of internet users say that they have rented a room or apartment from a local person while on holiday. Interestingly, though, the figure reaches its lowest point in Airbnb’s home markets in North America (8%). In contrast, it jumps to a sizable 30% in Latin America.

At a country level, it’s in Brazil where we find the highest rates of engagement (40%). And with emerging internet nations filling all of the top 10 positions, it’s clear that this proposition resonates most strongly in fast-growth markets.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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