Following yesterday’s post – which looked at overall levels of interest in using Airbnb-style services – today we analyze current levels of engagement by region.
Globally, 14% of internet users say that they have rented a room or apartment from a local person while on holiday. Interestingly, though, the figure reaches its lowest point in Airbnb’s home markets in North America (8%). In contrast, it jumps to a sizable 30% in Latin America.
At a country level, it’s in Brazil where we find the highest rates of engagement (40%). And with emerging internet nations filling all of the top 10 positions, it’s clear that this proposition resonates most strongly in fast-growth markets.